On Building Contents With AI

On using AI

If you use AI to generate your pitch indiscriminately, you are going to looking like a complete idiot to a domain expert that sees thousands of pitches a year.

Because most likely you are not an expert in creating pitch decks and most likely not an expert in graphic design or photography (and spoiler alert: neither is all of the LLMs - still in Q3 2026). Most likely your ass was handed to you on a platter by AI (congratulations, you just found your own "Cottingley Fairies") because you didn't know any better, introducing you - unbeknownst to you - to the Dunning-Kruger Effect:

The Dunning–Kruger effect is a cognitive bias that describes the systematic tendency of people with low ability in a specific area to give overly positive assessments of this ability. 

With Generative AI, you get the Dunning-Kruger, you get the Dunning-Kruger, and you get the Dunning-Kruger - EVERYBODY GETS THE DUNNING-KRUGER sooner rather than later.

So be warned: Most AI generated output will most likely be perceived as mediocre or bland to total crap as seen or heard by an experienced eye & ear. It's not going to reflect well on you: It will tell anyone with experience experiencing your pitch that your judgement is seriously impaired - that you're the king of the "Mount Stupid".

Don't just take my word for it:

Do not use AI to generate a pitch script - it will sound absolutely wrong in the worst ways possible (nobody ever pitched like this). It will sound and look godawful to the people who have already seen and heard a gazillion startup pitches in their lifetime - aka investors.

And if you are using AI to generate pitch content for you, for the love of everything sacred - test the quality of your output with someone outside of your team with a track record of good taste and fundraising domain expertise to check if it is indeed any good.

Do use AI to play ideas on your bits and pieces back and forth, create decent (quality-checked) visuals, riff on concepts, simplify and shorten, generate different versions as suggestions to get ideas from - but not to generate complete scripts or decks.

There's a real danger that any investor older than a GenZ with a track record of evaluating startups (some even since before you were born) will think you're walking talking red flag - a Dunning-Kruger Effect Case Study - if you have so obviously been using AI indiscriminately.

TL;DR - Do not use AI to create your complete pitch deck out of the box with no quality control or human input unless you do not intend to be taken seriously.

Using AI with no meaningful quality control or domain expertise makes you look like a complete idiot, not clever. It's probably not what you wanted to hear, but then again - sometimes the truth hurts.

Complete and Continue